It's no secret that I'm a sucker for cool packaging. Line up two products I've never tried before -- if I have no knowledge of either brand -- and I'll grab the one that's visually appealing. Imagine my delight when a package from The Honest Company arrived in the post.
Rarely does one find packaging that's so well thought out or consistent with a brand. The designer(s) of The Honest Company's packaging left no detail, no matter how small, untouched. (You can check out the actual product packaging in my "The Honest Company" Flickr photostream.) I'm highlighting the shipping box in this post as it's a brand component that many companies neglect to consider and one that I thought The Honest Company designed exceptionally well.
I typically don't look inside an empty box. When I looked inside the box from The Honest Company, I was surprised to see a thank you note.
Of course, I then examined all sides of the box as well as the bottom. On the bottom of the box, I was expecting the standard disclaimer to reuse or recycle along with how much post-consumer waste was used in the making of the box. Instead, I found ideas on how I could rethink the box's future. (Our box will become a toy chest for Gates' Tupperware Toys.)
For our non-toxic hand soaps, hand sanitizers, and cleaning products, we had been purchasing BabyGanics products from Amazon. My hope had been to set up monthly shipments. While this can be done for some products, it can't be done for the one product that we most need -- hand soap. Perfect timing for a shipment from a monthly service to arrive (a gift from my sister- and brother-in-law, Arwa of GemKitty and Todd of Vizify). I'll let you know how the products measure up as we start using them.
What do you think of their packaging design?
Ciao Bella!
Eden
